That's not really surprising, given the fact that KW agents have - at their disposal - all of the tools and training necessaryВ for achieving greatness.ДЄll around us in this company we see agents harnessing the power of their Big Whys to strengthen their communities and do good. One of the things I love about Keller Williams is the large number of individuals we attract who have a Be the Best You Can Be mentality. You can never really reach a point where you can truthfully say, вЂI just can't grow anymore.' And what is so exciting about that is this kind of Big Why can create a life that literally explodes with limitless possibility and unlimited growth.'ДЄll Those Big Whys Help Build Stronger Communities 'Being your best' he goes on to say, 'is actually a goal-less pursuit. It's like geese flying in formation: the lead goose expends all the energy, while the others draft behind with much less effort. A powerful Big Why like this, he points out, gives foundational support to all of your other whys. I didn't realize it at the time, but - as GaryВ went on to explain - there is nothing wrong with a collection of lesser whys: we all have to pay our mortgage or rent, fund retirement accounts, help put our kids through college.Д«ut those - and all of our smaller whys, says Gary - will fall into place naturally if we simply put this one Big Why at the forefront of all others: to be the best we can possiblyВ be. The Power Behind Being the Best You Can Be I had better get digging for a Big Why, and fast, if I wanted to be a high achiever too.

A life of insignificance loomed before me. I was intrigued, and followed the exerciseВ Gary outlined, writing down everything that motivated me.В I was underwhelmed: to my eye, what I had writtenВ looked like aВ ragtag group of Little and Medium Whys. High achievers always have a Big Why powering their actions.' The Big Why is about having a purpose, a mission, or a need, that in turn gives you focus. Sure enough, right there on page 72 was this: '.we've discovered that the one thing that all high achievers have in common is they are working for a Big Why. The book in question is one we at Keller Williams refer to as 'the red book' - The Millionaire Real Estate Agent, written by our company's co-founder, Gary Keller. Gary Keller, onВ The Focusing Power of a Big Why Read pages 72 and 73 in there, she said, pointing at one of the books she had just handed me.

But I was new,В eager to make my mark, and vaguely recall mumbling something about the opportunity to help people and make a decent living in the process. And truth be told, I thought the questionВ was a bitВ lofty for someone who hadn't even learned to use the office copier yet, let alone sell a single house. Why are you here? What's the one thing that gives meaning and purpose to your life more than any other?

Sorry?В It sounded like she thoughtВ I owned a ranch in Montana, The Big Y. I signed some papers, had a stack of books and a training schedule handed to me, and then this: Several years back, on my first day in real estate, I sat down with the team leader of the Keller Williams office here in Annapolis. It's Called Our Big Why, and Here's Why I Think It Matters

At Keller Williams, We Are Encouraged to Think About Our Mission and Purpose in Life.

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